Wednesday, August 22, 2007

New way to package music


The White Stripes found a new way to package their new album for their fans. In addition to tradition cds, the band packaged their new album on a USB 2.0 flash drive. Fans can buy a USB that looks like Meg or Jack depending on which rocker they like best. If they can't decide, they can can buy one of each. The drives come with the new album and once you download the mp3s, you get a rockin' looking USB drive to use. Buy them at the White Strips store. It will be interesting to see if any other bands follow this trend.

3 comments:

Tim said...

Very cool. A few other bands have tried this so far. The Barenaked Ladies tried a couple years ago. http://www.boingboing.net/2005/11/16/barenaked_ladies_rel.html

Anonymous said...

It's a cool idea, unfortunately the prices are ridiculous.

There is a $40 difference between just the USB drives and the drives with music. That insane.

Hell, just the USB drives together are $55.

I like the fact that they are trying something different, but come on, be reasonable.

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