Monday, December 17, 2007

Masthead redesign: Bon Appetit


[New logo/masthead]

Chris Purcell, typography afficiando, recently brought the redesign of Bon Appetit to my attention. Its quite a switch and one that makes the magazine look more in line with Martha Stewart Everyday Food and Food & Wine and less like a holdout to the Southern Living empire. I think its a smart move; making the magazine instantly look more approachable (lower case letters always seem more friendly and less intimidating than stretched-to-within-an-inch-of-their-lives all caps). Bon Appétit Design Director Matthew Lenning worked with type designer Matthew Carter to create the new look. According to Chris, and probably most of our astute readers, the logo is a modification of Zuzana Licko's Mrs. Eaves (available from Emigre).

If their web site is any indication, they have also cleaned up their photography and overall layout. Chris notes that they have been slowly updating the interior of the magazine to set much of the text in Serifa, (which is a super clean slab serif face) including the recipes. I look forward to picking up a copy of the January 2008 issue.


[Tired old masthead]

35 comments:

perfectbound said...

You can never go wrong with Matthew Carter on board. It used to look like something I'd get in the mail for free. Definitely looking a lot better, now.

Anonymous said...

I guess it doesn't matter that many readers hate the result?

Anonymous said...

Bon Appetit was due for a redesign, but the remedy may be worst than the illness. It has missed the point of being a food magazine. The new look and layout is more of a men's journal or a blog page. If this is the research. The end result is the end of Bon Appetit's existence.

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