Wednesday, February 27, 2008

Rebranding: Ugly Mug Coffee




Ugly Mug Coffee has updated its packaging and branding with the help of Young & Laramore Advertising and the beloved Yee-Haw Industries. The new look is bold and conversational and it shows in the logo, package design and on its ads.

Adrants has posted the full product range in a slideshow. I enjoyed reading all the copy on the ads. How often does anyone say that?




[Tip from the Dieline]

7 comments:

Josh Scruggs said...

I obsoletely love this!
Brilliant writing and chunky wood type, in bright colors and chocolate whats not to love?

Also, the snooze button is a pusher.

Josh Scruggs said...

ummm.... yeah that would be absolutely love... maybe I need some Ugly Mug covffee.

maura said...

yup, very cool! i love what the ad reads in the first image, too. haha great find :)

Kelly said...

OMG! This is great! I want me some ugly mug :)

Jamie Durrant said...

This looks like it was created by Kevin Bradley, you can buy some of his work from Here.

B-man said...

Actually most of the type proofing was done using antique letterpress wood type at Yee-Haw Industries (co-owned by Kevin Bradley).

MikeFrizzi said...

I recently switched to fair trade coffee. Even though it's the same beans, it does feel better to be making any kind of difference just by putting a different coffee in my cup. Is Ugly Mug fair trade?