Rebranding: Ugly Mug Coffee
Ugly Mug Coffee has updated its packaging and branding with the help of Young & Laramore Advertising and the beloved Yee-Haw Industries. The new look is bold and conversational and it shows in the logo, package design and on its ads.
Adrants has posted the full product range in a slideshow. I enjoyed reading all the copy on the ads. How often does anyone say that?
[Tip from the Dieline]
7 comments:
I obsoletely love this!
Brilliant writing and chunky wood type, in bright colors and chocolate whats not to love?
Also, the snooze button is a pusher.
ummm.... yeah that would be absolutely love... maybe I need some Ugly Mug covffee.
yup, very cool! i love what the ad reads in the first image, too. haha great find :)
OMG! This is great! I want me some ugly mug :)
This looks like it was created by Kevin Bradley, you can buy some of his work from Here.
Actually most of the type proofing was done using antique letterpress wood type at Yee-Haw Industries (co-owned by Kevin Bradley).
I recently switched to fair trade coffee. Even though it's the same beans, it does feel better to be making any kind of difference just by putting a different coffee in my cup. Is Ugly Mug fair trade?
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