George Lois exhibition

Legendary creative mind George Lois shaped and changed the American culture through his smart editorial and advertising work. His ad campaigns are monumental (he created the MTV tagline, "I want my MTV!), but my favorite pieces of his are the covers he did for Esquire in the 60s. For me, these are some of the most powerful magazine covers to date. MoMA will show all ninety-two of these covers in George Lois: The Esquire Covers from April 25, 2008 – March 31, 2009. Don't miss it.