Friday, April 11, 2008

WH Smith Art Supplies

WH Smith, British retailer of books, magazines and stationery, headquartered in Swindon, recently worked with R Design to repackage its house brand of art supplies. Using hand-drawn quotes from famous artists, they created inspirational packaging for the supplies that has a more sophisticated and professional look. Make me wish there were WH Smith shops in the the US.

[Link thanks to the DieLine]

[Previous design for WH Smith pencil set]

1 comment:

Stephen said...

Most interesting packaging!

W.H. Smith used to be here in Canada, but departed some years ago.