Tuesday, October 21, 2008

Logos and the Impact of Color

Usability Post has provided a quick visual reference to logos and the impact and emotional associations with each color. Its debatable whether people really associate the emotional tags listed with each brand though.

I think UPS chose brown to get people to associate their brand with cardboard boxes, which is what they ship. I don't think of them as colonial or earthy.


[Link via Swiss Miss]

1 comment:

Anonymous said...

Totally, those tags are complete BS. =) By the way though, YOUR blog rocks ma sox.