Aol. Rebrand.

Aol announced last week that it will be revealing a new branding identity on December 10th when it breaks away from Time Warner. As part of this announcement, Aol gave a sneak peak at their new identity. At first glance, it looked like first-year design school project gone bad. I didn't see anything but the logos and they were a bit tired. (See below.)



But after catching a glimpse on Brand New of how the identity would work across various media (print, motion, products, etc.), I have to say that the identity might work out to be interesting and smart. For now, I am going to wait to see how identity rolls out and what Aol can make of it.