Thursday, July 15, 2010

Old Spice's Brilliant Shenanigans

Old Spice has come up with a brilliant way of using Twitter and YouTube to create a viral ad sensation. They allow anyone (celebrities, news organizations, average people) to post questions to the Old Spice guy on Twitter and then post a video response to it on YouTube. Finally, some one figured out a smart use for both of these viral applications.

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