Friday, August 17, 2007

Light Doodle Videos

{PIKAPIKA animation still}

Lots of people have been watching and sharing the light doodle videos by the PIKAPIKA Workshop. It was clearly the inspiration for Sprint's new ad campaign created by Brickyard VFX. Brickyard VFX used mostly computer graphics to create the light effects for the "Charts" ad while the "Dreams" ad and PIKAPIKA is actually in-camera stop-motion-style animation to create the effect of painting with light.

{Still from the Sprint "Charts" ad created by Brickyard VFX}

{Still from Sprint "Dreams" ad created by Brickyard VFX}

More info:
Behind the scenes video
Daily Reel
Boing Boing

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