Tuesday, September 11, 2007

AIGA: Small Talk No. 1: Be/Seated
Felix Sockwell With Herman Miller's Steve Frykholm And Fairly Painless' Peter Bell

Tonight, I went to check out the first of this season's AIGA NY's Small Talks, Be/Seated. The talk this evening focused on the how three creative minds (Felix Sockwell, Steve Frykholm, Peter Bell) worked together to created the campaign, branding and identity for Herman Miller's new Be Collection. Each brought something unique to the process and the results are pretty striking.

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