Wednesday, January 28, 2009

VML partners with Young + Rubicam

[Both agencies had diminutive logos and Y&R didn't even have a site up so no graphics for this post. Sorry, folks.]

It was announced today that Kansas City-based VML, Inc. will be forming an official alliance with advertising giant, Young & Rubicam. Y&R, the New York-based firm handling Campbell's Soup, Ford Motor Company, Colgate-Palmolive and Virgin Airlines, hopes to use VML's digital and interactive capabilities for their clients. VML CEO Matt Anthony was also named as chief global digital officer for Y&R. This arrangement will bring an additional $25 million to the Kansas City agency.

Despite the formal announcement, VML will remain a stand-alone agency and retain its Kansas City headquarters. It currently employs about 427 KC locals and is considered the largest ad agency in Kansas City.

[Information culled from the Kansas City Business Journal with a shout-out to KCUR for the tip.]

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