Thursday, March 26, 2009

Can Packaging Make a Product Saleable?



Justin Gignac challenged the theory that package design wasn't important by attempting to create an appealing package for "something that absolutely nobody in their right mind would ever want to buy.” Garbage.

I think Gignac proved his point with his New York City Garbage cubes which have sold for upwards of $100 and he has sold over 1000 of his artfully arranged cubes of selected trash.

Each sealed box comes signed, numbered and tagged as “Garbage of New York City”. A small sticker records the date the trash was collected for the cube.

Listen to the full story at NPR.org.

[via The Dieline]

1 comment:

Alicia T said...

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