Tuesday, September 1, 2009

IKEA's Type Fumble

IKEA recently changed it's print catalogue font from Futura to Verdana and the design community is pissed. The global backlash was so violent that the mainstream media started covering it. Everyone from the New York Times to Time magazine to Slate are talking about it. Personally, Pica + Pixel couldn't be more happy about the buzz. Verdana is a great font for the web, but it wasn't made for print.

1 comment:

Mr. Walters said...

It reminds me a lot of when people use Chicago off screen. So very cringe-worthy. There are so many other typefaces with the feel of Veranda, but engineered for print.