Facelift for Good Housekeeping

[Left: Old logo designed in the 90s. Right: New logo designed by Louise Fili]

Today I stumbled across the new Good Housekeeping Seal of Approval and I was pleased to see how well-designed and beautiful it looked compared to past logos. Digging around, I found that NYC typographic-guru Louise Fili redesigned the new seal in conjunction with the 100th anniversary of the magazine.