Wandering through the grocery store the other day, I noticed that two huge brands had received a facelift – Pepsi and Tropicana.

Pepsi traded in their swish red, white and blue globe for an eerily Obama-like globe which Pepsi claims to be reminiscent of a smile. Besides the weird updated globe, Pepsi gave up it's uppercase block letter logo type for a lowercase rounded hipster-ish font. Overall, the new packing disappointed and confused me. The packaging failed to grab my attention and I found it unsophisticated and generic looking. Unfortunately, the Mountain Dew packaging and Sierra Mist packaging were worse then Pepsi packaging.

The Tropicana packaging fared slightly better then the Pepsi repackaging, but barely. The type on the package looked cleaner and more timeless, but still falls on the blah side. The worst thing for me was the large glass of juice covering most of the container that looked like a cheap stock image which I found not appealing. Overall, both rebrands make Pepsi and Tropicana look like knock-off generics and not a quality product.
