Sunday, March 29, 2009

Cracking the Pepsi Rebrand Code



[A diagram showing how a planet in space and Pepsi has a gravitational pull.]

P+P have been wondering what was the Pepsi rebrand team was thinking since we wrote a post a couple of months ago. Searching around the blogosphere, we found a supposed pdf that explained the science behind the rebrand. Unfortunately, it seems that you need a doctorate in genetics, geometry and art history to wade through the rebranding jargon. Check it our for yourself and let us know if you crack the code.

[Via Ad Lab.]

2 comments:

ana said...

I call BS on all the science schmience stuff. I think somebody just drew it and then spent 6 months trying to validate it.

kirsten said...

i agree with you a 100%.