Cracking the Pepsi Rebrand Code
[A diagram showing how a planet in space and Pepsi has a gravitational pull.]
P+P have been wondering what was the Pepsi rebrand team was thinking since we wrote a post a couple of months ago. Searching around the blogosphere, we found a supposed pdf that explained the science behind the rebrand. Unfortunately, it seems that you need a doctorate in genetics, geometry and art history to wade through the rebranding jargon. Check it our for yourself and let us know if you crack the code.
[Via Ad Lab.]
2 comments:
I call BS on all the science schmience stuff. I think somebody just drew it and then spent 6 months trying to validate it.
i agree with you a 100%.
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